WHO ARE WE?
We’re not just making clothes—we’re creating a movement.
Sacer is where sustainability meets style, and where ethical
streetwear becomes a statement. Proudly homegrown in Egypt,
we’re a women-owned, women-led brand with 75% of our team
being the incredible women who bring our vision to life. Female
empowerment isn’t just a tagline for us—it’s woven into every-
thing we do.
Our pieces are made from upcycled pre-consumer waste and
100% GOTS certified Organic Egyptian cotton, designed for
comfort and crafted with care. Soft, breathable, and lightweight,
our fabrics come in vibrant colors and inclusive fits—because we
believe everyone should feel seen and celebrated.
From seed to closet, our supply chain is fully traceable, ensuring transparency every step of the way.
But Sacer isn’t just about the clothes. We stand for something
bigger. Beyond eco-conscious fashion, we use our platform to
amplify voices, advocate for mental health awareness, and give
back to communities that need it most. Ready to wear your
values?
Join the movement.
OUR ETHOS
WHY WE DO WHAT WE DO
Let’s face it—the way we consume is out of control. Fashion shouldn’t cost the earth, yet the industry keeps churning out more waste
than we know what to do with. Since day one, we’ve said ‘no’ to the fast, the cheap, and the disposable. Instead, we’re here to challenge the system. We’ve spent years perfecting our process, designing fashion that’s not only sustainable but sparks conversations about mental health and social justice.
We know we’re not perfect, and we don’t have all the answers. But we do know this: if we don’t start changing the way we consume
now, it’ll be too late. That’s why we’re rethinking every thread, every stitch, and every product—not just to create fashion, but to create
real change. Together, we can build a more conscious, thoughtful way forward.
The Founders
The story of the brand began in 2005 when a medical student (Ali) had the dream of revolutionizing the fashion industry in Egypt. Fifteen years later and the brand is born.
Ali is a health economist, public health practitioner who later decided to join the United Nations where he worked for a variety of agencies in several countries tackling issues like human trafficking, migrant health, health policy, & Nutrition.
Along with his co-founder May, they launched Sacer (previously Scarabaeus Sacer); a brand with SDGs and social advocacy in its DNA.
May is a Psychologist with international experience in Switzerland and has worked in various psychiatric hospitals and clinics managing severe mental illnesses. She also has the garment and textile industry in her blood from her family business.
When Ali & May decided to start living more sustainably it was very difficult for them to find fashionable, eco-friendly, & affordable. They also wanted the clothes they wear to have meaning for them and to carry a message that could impact for good.
Together they decided to take their passion for social impact and human development and create this Egyptian eco-friendly brand. On top of it all, they are also married.
Q&A
1. What does Sacer mean?
Sacer is the Latin word for Sacred, pronounced, Sat-cher (ساتشر ).
The core of our existence & the essence of authenticity. An ode to ethereal humanity & soundness of mind.
2. How is Sacer closing the loop?
Our products are made from:
Pre-consumer waste
100% organic Egyptian cotton
Up-cycled materials
Zero waste
3. Why the organic kind?
We use 100% Organic Egyptian cotton to make our t-shirts. We source it locally for minimal CO2 emissions Uses way less water. Free of synthetic pesticides & fertilizers.
4. Who makes them?
Our products are made ethically & sustainably. All our employees are paid fairly & work comfortably in a safe environment. We track every aspect of our production from seed to closet. It’s all traceable. See it with your own eyes.
5. How do we advocate?
We support the cause to resolve climate change & championing the health of our minds through our infotainment channels, awareness & sustainable practices.
6. How do we give-back?
Sacer works with like-minded entities and organizations working towards our vision for a wholesome community living on a flourishing planet.
7. Where can I grab a piece?
You can find us in Egypt at:
Nadine Chamaa
Designs
Space 17
NYC: The Canvas
Berlin: Studio 183
Kuwait: Ecotistical Middle East